Japan’s bullet trains are legendary—speed, precision, and engineering perfection. But for the first time in history, a non-Japanese firm has been trusted with designing one. London-based Tangerine is behind the sleek new E10 Shinkansen, set to hit the rails in 2030.
This machine isn’t just fast. It’s built to withstand earthquakes, ensuring passengers aren’t just getting somewhere quickly—they’re getting there safely. The E10 will replace the aging E2 and E5 models on the Tohoku route, linking Tokyo with Aomori in northern Japan.
Tangerine’s design is bold, blending function with artistry. The train’s two-tone green exterior reflects the forests and coastlines it speeds past. Its silhouette even takes inspiration from Japan’s iconic sakura blossoms—a subtle nod to tradition in a machine built for the future.
Inside, the craftsmanship is unmistakably Japanese, but with a modern edge. Soft, indirect lighting creates a calm atmosphere, while seating is designed for maximum comfort. Every detail, from the USB ports to the seat dividers, is tailored for efficiency and luxury.
The Japanese don’t hand out design contracts for their bullet trains lightly. This collaboration marks a serious shift—a sign that British design still carries weight on the world stage. And if this train performs as well as it looks, expect more international partnerships in the future.
Five Fast Facts
- The first Shinkansen debuted in 1964, the same year Japan hosted the Summer Olympics.
- Japan’s bullet trains have carried over 10 billion passengers without a single fatal accident.
- The Tohoku Shinkansen route can see snowfall up to 26 feet high in winter.
- The word “Shinkansen” translates to “new trunk line,” not “bullet train.”
- Tangerine’s previous clients include British Airways, Toyota, and Samsung.
